No retainer. No six-month lock-in. If calls aren't getting booked, you're not paying for calls.
No retainer. No lock-in. Pay per call booked.
Fair enough.
You get a done-for-you outbound campaign - targeting, copy, testing, optimisation - and qualified calls booked straight onto your calendar. You pay per call. No retainer trap, no six-month lock-in.
Here's what that looks like in practice.
Selling to ecom brands and B2B companies wanting website visitor data
Booking meetings with enterprise brands - LEGO, Mattel, Volvo, Dyson, Rivian
Targeting 7-8 figure ecom brand owners
Targeting architecture and interior design firms
Database reactivation for remodeling contractors
Here's what happens when you start.
We figure out who to go after first. Before any emails get written, we assess which audiences have the best chance of replying - based on how reachable they are, how urgent the pain is, how crowded their inbox is, and whether we can actually filter for them. The best ICP wins, not the one you assumed.
Most agencies skip this. If your positioning won't convert in an inbox, the campaign won't either. We sort that before writing a single email.
Not a scraped list. We look for specific company attributes that actually imply demand for what you sell - tech stack, company type, buying behaviour - then build the campaign around that connection. Your prospects read it and think "this is actually for me."
Every campaign launches with several emails testing different messages - not just different subject lines. The number of campaigns and variants depends on your market and strategy. By the time we have data, we know what's working and why.
Performance gets reviewed against defined thresholds. When something underperforms, we identify which lever to pull - audience, angle, or offer - and adjust. No guessing. No "let's give it another month."
Most agencies take a brief, plug it into templates, and start sending. We need to understand what you sell, who actually buys it, and why - because the targeting and the copy both depend on getting that right.
If we don't think cold email can generate revenue for your business, we'll say so. Our model only works if yours does.
We're not selling you a GTM infrastructure build or a fractional SDR team. We book calls. You pay per call.
Every call that reaches your calendar has replied to our outreach, knows what you do, and has asked to speak with you.